Just like most of the people, my impression of Marketing is an activity to promote and sell a product/services. However, after I watched the Prezi from John and the video by Jeff Bezos, I recognized that Marketing is not about the product, it is about the customer.
- "Customers only care about benefit they got, but not what we do."
- "Marketing's role is to sense the unfulfileed needs and wants of people and invent attrative solutions."
Two concepts that I found interesting from Jeff's video is about invention on behalf of the customers and a long term view. When I took C522 Information Technology in summer, we talked about how important it is for IT leaders to have a long term view, a good strategic plan for a company. It looks like it is also important for Marketing too. I am still working on finishing up the reading on Marketing Myopia, by then I will put my thought up about the questions raised by John in the Prezi.
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