Missions

When reading the mission of the five different companies from five different industries, I found one thing in common, all the mission statement have wordings like guests, customer service, customers, and people. This definitely demonstrated that their missions are consumer focused, they all aimed to increase value/services which customers can obtain by doing business with them. One major problem of having a product based focus mission is it neglect the need of consumer. While you are focusing on developing, producing and/or enhancing a product based on your knowledge, you may ignore what the consumer's need and wants are. Since the consumer didn't see a benefit and/or value from your product, they will not be interested in buying your product.

Out of the five mission statements, I think the best two are Target and Southwest Airlines. Their mission statement clearly indicated how they will add value to the shopping and flying experience of their customers. Besides, both of them committed to their mission. As stated in the mission of Target, they will fulfill their "Expect More, Pay Less" brand promise. As for Southwest Airline, they mentioned their company spirit.

As the organization that I work at, we do have a mission statement. The mission statement usually being brought up during retreat and/or strategic planning once in awhile, but it is not usually being reference to. As we have a mission that included a lot of different things, most of us focus on one or two components that directly tied to our responsibilities. So, I feel that the mission is playing a very minor role in leading the culture of our organization.