Reflection on macro & micro environment

Below are macro and micro environment examples for the organization that I am working now.

Micro
A supplier - Ebscohost, a database vendor which provides a broad range of full text and bibliographic databases designed for research.
A channel partner - Faculty. Faculty is a channel partner of the library, as they help us to introduce the resources that the library have to their students.
A competitor - Google. Google provide user-friendly interface and indexed a lot of information available on the Internet.

Macro
Technology 
- mobile device. As increasing number of patrons have smartphone, the Library need to investigate development of mobile friendly website or app.
- social media. This will impact how we can reach out to the students.
- e-readers. The change in reading behavior of patrons will impact how the Library build it's future collection. What kind of services we provide and how we market our materials and services.

Politics
- law and legislation related to higher education.
- funding from state to higher education will have direct impact of campus funding, which also impact material budget of the Library.