Consumer behavior

Got a few things out of the short video that John did for week 2

• Influences and stimuli: Peers is a very powerful influences
• The R's & P in response to purchase behavior: Predict, Plan, Prepare, Respond
• Buyer decision processes: Recognize need, information search, evaluation of alternative, purchase decision, and post purchase behavior. To me, the importance of post purchase behavior is demonstrated by the number of people who post their user experience of a product on companies website. One good example is Amazon.
• Consumer nowadays is pretty forgiving, a company need to admit their mistake instead of hiding it.
• Marketing execution involves suppliers, investors, public, customers, competitor, and channel partners.
• Micro-environment is all about value creation
• Marketer focus a lot of their effort in trying to influencing innovators and early adopters