C570 Personal Learning Log

Before I take this class, marketing to me is PR and outreach. You want to get your message to as many people as you can, so it will increas...

The Franklin D. Schurz Library does utilize social media, in order to reach the faculty, staff and students at IU South Bend. When the soci...

In the organization I work at, an academic library, we do not have knowledge of value of our customers. While we collect different statisti...

After reviewing the Rosewood Case, I discovered the following issues: 1. Very low awareness of Rosewood brand. 2. Competition in the luxu...

In Breakthrough Branding: Positioning Your Library to Survive and Thrive , the authors discussed price strategies for libraries. As pointed ...

Before reading The Mismanagement of Customer Loyalty , I shared the viewpoint of many others that the best customers are the loyal ones. Lo...

After reading Brand Valuation , I think the one thing that makes a brand valuable is its capability to provide long-term competitive advant...