Bezo's video

After reading Levitt's article and watching Bezo's video, I found they have one thing in common, they both put great emphasis on customers. John mentioned that Amazon is in book industry, but to me I think they are in e-retail industry. You can buy many different thing from Amazon, not only books. From the video, JB mentioned they focus on innovation on behalf of the their customers. By focusing on what customer's need and want are, then implementing services based on what customers is looking for, this helps to keep amazon from becoming obsolete. To me, I think the 1-Click ordering feature that Amazon offering shown that they focus on their customer's need. Instead of typing in payment and shipping information every time a customer order a product, 1-Click ordering speed up the ordering process and save time for the customers. When trying to research on how Amazon's effort to stay relevant, I come across this article: Why Amazon Prime Could Soon Cost You Next to Nothing. The article not only explained how switching cost play a role in customer loyalty to Amazon through the Prime program, but also how Amazon is starting to encroach on the territory of general merchants and grocery stores. It will be interesting to see how Amazon Prime lead Amazon or even the online commerce industry in the next few years.