Rory Sutherland's TED Talk

Just watched the TED Talk, Rory Sutherland: Life Lessons from an Ad Man. Below are a few things I get out from the video:

• all value is subjective
• persuasion is often better than compulsion
• value of good depends on: being expensive, rare, ubiquitous, classless, minimalistic
• so much communication now is contextual that the capacity for actually nudging people, for giving them better info
• mobile phone is persuasive technologies -> location-specific, contextual, timely & immediate

The Shreddies example is a good one and it also demonstrate the value of marketing research.

Working in a heavily service oriented organization, with limited financial resources, I think the concept of intangible value and how it can impact perception will be a very important area that we look into.